We’d all have the time and resources to perform all of our own marketing and SEO in an ideal world. For small businesses, the reality is that any time spent away from your normal job is time spent away from clients and sales. You can’t do everything, so should you hire a digital marketing firm?
We’re clearly biased because we’re one. But, if you can’t build a house, you hire contractors, right? And you work with a coach when you want to learn a new sport.
Partnering with an agency can be a great way to reinvest in your company because it places crucial work for growth in the hands of professionals. Here are the tips you need to help you select a digital marketing agency as a partner.
Do They Use Current Methods?
Digital marketing evolves faster than most people’s underwear (especially in this age of working from home).
Updates to the following platforms’ features and algorithms can have a significant impact on how you sell your product or service:
And these platforms are updated on a regular basis. Inquire about a digital marketing company’s approaches and awareness of recent modifications when you’re considering hiring them.
Choose All-rounder Company
Even if you’re hiring an expert to specialize in a particular area, you’ll want to make sure that anybody you choose is familiar with how all areas of digital marketing interact.
- Technical and on-page SEO are different, and both are important
- Content marketing results are driven by SEO, social media, advertisements, and email.
- Indirectly, social media helps with SEO.
- Link building is an essential aspect of SEO.
It’s fine if they don’t provide specific services. However, be aware of an agency that doesn’t understand other aspects of digital marketing or instructs you not to bother.
See Proof of their Work
Case studies! We can’t emphasize enough the importance of case studies as website content. If you’re going to hire a marketing firm, you’ll want to examine examples of their previous work.