Influencer marketing was one of the key achievements in digital marketing a few years ago. Its greatest strength was that it assisted brands in overcoming their most difficult marketing challenge: gaining people's trust.
2021 has been a momentous year for influencer marketing, from Instagram's industry-shaking video-first strategy shift to the steady release from lockdown. However, there is no time to reflect on the past. In this blog post, we answer the most burning topic on everyone's mind right now: What does influencer marketing hold for 2022?
Multi-Channel Marketing Strategies
The use of influencer content by brands across various marketing channels is on the rise. Influencers are now being employed in TV commercials, out-of-home, display, point-of-sale, online, and email marketing campaigns. This is owing to the authenticity of such channels, the speed with which information is produced, and, most crucially, the cost-effectiveness of such channels.
NFTs (Non-Fungible Tokens)
NFTs concept is similar to cryptocurrencies and is based on blockchain technology. In the form of NFTs, influencers now have a new source of revenue.
NFTs can be used by influencers to sell their publications to their audiences. Consider a TikTok video or an Instagram post, for example. Everything is certified as original using NFT technology, making the content sold one-of-a-kind.
Lean in on videos
Right now, video is the most popular and engaging content format on the internet, and it's just going to get bigger. According to Cisco, online videos will account for more than 82 per cent of all consumer internet traffic in 2022. This is a 15-times increase over the previous year.
Influencer marketers that want to get the most bang for their buck will prefer video content makers.
In 2022, there are various advantages to having a data-driven strategy and an always-on approach to influencer marketing. Both in-house marketers and brand agencies need to plan effective campaigns. If you are not pro in Influencer marketing, hire the best Influencer marketing agency for better results.