A Hashtag plays a crucial role in digital marketing because it is a phrase or word that comes after the ‘#’ sign and communicates to algorithms and users that a piece of information is related to a particular category or topic. Earlier, the octothorpe or the pound symbol on your keyboard was used to represent numbers. In 2007, Chris Messina, the website marketing specialist, first used hashtags for Twitter. Also, this company might use the pound symbol for group-related tweets.
Hashtags also make it easy for us to discover the content faster. It gives effective results when searching on a platform and helps you to reach a larger audience.
Why are Hashtags Important on Instagram, Facebook, Linkedin, Twitter & Other Social Media Channels?
You may notice that most people on social media use hashtags whenever they post any new post. The growing number of hashtags is indeed used on social media because it is the surefire way to gain more traffic on your Instagram, Linkedin, Facebook, Twitter, and YouTube. When using a hashtag, it becomes easy to ensure that the maximum number of users will notice your social media post, and the post will appear on your audience’s page.
Similarly, hashtags are convenient for raising more brand awareness, improving SEO, and targeting a relevant and specific group of people.
Thus, if you want to let people know about your brand and make your content eye-catching, you should use hashtags for your posts and encourage others to use them on social media.
How Many Hashtags Should I Use on Instagram?
If you are posting on a regular basis, you can use a maximum of 30 hashtags for your social media post. Make sure there is a limit to using the number of hashtags. Otherwise, it would be challenging for you to include a caption along with the caption.
How Many Hashtags Should I Use on Facebook?
You can use two to three hashtags for your Facebook post and test whether they are working as per the specific page or you need to change the strategy.
How Many Hashtags Should I Use on Twitter?
Don’t use more than 2 hashtags on Twitter. Undoubtedly, people use many hashtags while tweeting. Yet, you can type a hashtagged keyword according to the content and popularity, and based on your readers’ interests.
Hashtags — Do’s & Don’ts
- Use the # (pound) sign instead of @ symbol.
- Don’t use long hashtags on Twitter because it has a character limit.
- There should be no spaces between words when using a hashtag.
- Keep the first letter of each word capitalized in a hashtag for easy readability. For example, #FollowTuesday.
Different Types of Hashtags Popular on Social Media
Always use the trendy hashtags as they capture the user’s attention faster and help the people understand why it is trending and what it is all about.
Content hashtags are common hashtags that one can use to reach more people. It is also an excellent approach to improve your brand’s SEO and make it easy for individuals to have clarity about the brand and its content.
Branded hashtags are specific to your business and allow you to create an online community in order to make users passionate about the product. It should be simple, memorable, and easy to recall.
Do you want to know which hashtags are useful for your social media post? Do you want to make your brand stronger? Contact us with one of our social media experts and grow your online presence with our social media marketing services.